The tool we spent ten years learning how to build
For ten years, Ready-to-Publish Translations has done a particular kind of work that never shows up in a CAT tool’s feature list: taking a piece of marketing copy that works brilliantly in one language and rebuilding it so it works just as hard in another. The industry calls it transcreation. Our clients mostly call it “make it sound like us, there.”
Over the last two years, AI changed our industry from the inside. Machine translation with human post-editing became the standard for legal, technical, and financial content (including at our own agency). But one category held out, and it’s the one we care about most: marketing copy. Not because the models can’t produce fluent sentences. Because fluent isn’t the job. A tagline is a machine for producing a feeling, and even frontier models don’t reliably know when to leave the literal words behind to keep the feeling alive. That judgment — when to stay close and when to leap — is what our human teams have exercised thousands of times.
So we built it into software.
Transcreate AI™ is Ready-to-Publish’s transcreation platform: our agency’s quality-control process, turned into a system that runs in minutes. The same standards our teams have enforced by hand for a decade (locked terminology, consistency across every page of every document, the “would our target audience stop here?” test) now run automatically, on every passage of every file. A marketing team uploads a document, a deck, a spreadsheet, or a subtitle file, chooses a market (Mexico, not just “Spanish”), and receives the same file back, rebuilt for that audience. Every passage is drafted, critiqued, and revised until it clears a 9-out-of-10 bar against the client’s own brand rules, with the reasoning attached and a genuine A/B alternate beside it. Brand names and never-translate terms are locked and verified on every job. And when the stakes call for certainty, a professional human linguist (the same expert network our agency has always run on) reviews any job, on time, every time.
Everything a client approves compounds into assets the client owns: their glossary, their translation memory, their brand voice. Exportable any time. Never shared across customers. Never used to train any model.
Where we are today
Transcreate AI is in its pilot phase with a select group of long-time Ready-to-Publish Translations clients: real campaigns, in production, with professional human review on every job while each client’s glossary is validated and locked. We’re deliberately keeping the pilot small. Quality compounds when every early job gets expert eyes.
New pilot seats open as validation completes, and they go to the waitlist first. The public beta, open to everyone, follows later this year, and the waitlist hears about that first, too.
Join the waitlist at transcreateai.com. It’s one field. You’ll get one email when a seat opens and one when the beta goes live, and nothing else.
We spent a decade learning exactly where translation stops being enough. Now that judgment works in minutes, at a fraction of agency cost, without the compromise that was always supposed to be the price of speed. Your brand, in every language. Ready when you are.
Transcreate AI™ is a product of Ready-to-Publish Translations, LLC, serving enterprise clients since 2016.
